How Beauty Expo Conquers the Global Stage: An International Promo Tour 01.12.2024 00:00Organizing an international exhibition is not just about preparing venues—it involves global efforts to attract participants and visitors. The Beauty Expo 2025 team is actively traveling the world to promote the event, establish partnerships, and engage industry leaders from various countries.
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Russia: A Key Partner in Central Asia
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Russia plays a significant role in the development of Beauty Expo thanks to its strong cosmetics, equipment, and ingredient manufacturers. During their visit to Moscow’s beauty exhibition, the team held meetings with major companies and industry associations, presented the event’s opportunities, and invited brands to strengthen their presence in the rapidly growing Central Asian market.
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Hong Kong: Technology and Innovation
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Hong Kong is a hub for innovation and cutting-edge technologies in the beauty industry. At Cosmoprof Asia, representatives of Beauty Expo 2025 conducted dozens of meetings with Asian brands, showcasing the platform as a gateway to markets in Kazakhstan, Uzbekistan, and neighboring countries. Sustainable cosmetics and new care formats are key trends that Asian participants will bring to our exhibition.
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UAE: Luxury and Prestige
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Dubai was the next stop on the tour. Brands from the UAE showed great interest in expanding their business in Central Asia, particularly in the luxury cosmetics and perfumery segment. As part of their participation in Beautyworld Middle East, the Beauty Expo team met with partners who have already confirmed their participation in the 2025 event.
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Uzbekistan: Regional Opportunities
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Neighboring Uzbekistan is an important market for exhibition participants. Here, the team hosted presentations for local distributors and manufacturers, offering them a unique opportunity to enter the international arena through Beauty Expo.
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Turkey: A Bridge Between Europe and Asia
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Istanbul is not only a cultural hub but also a vital point for brands aiming to expand their sales geography. Turkish companies enthusiastically accepted the invitation to participate, and partnerships with Turkish representatives opened new prospects for increasing the number of participants in professional cosmetics and equipment categories.
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Italy: Style and Quality
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Italy is traditionally associated with high quality and trends in the beauty industry. In Milan, Beauty Expo organizers presented the exhibition at Cosmoprof Worldwide Bologna, where they connected with European brands. Italian companies showed particular interest in supplying professional cosmetics, perfumery, and equipment to Central Asia.
Iran: Eastern Traditions and Modern Technologies
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Iran is a dynamically developing market with deep-rooted beauty care traditions. During the promo tour, the Beauty Expo team visited Tehran, where they presented the exhibition at specialized business forums and met with producers of natural cosmetics increasingly interested in exporting to Central Asia.
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South Korea: A Trendsetter in the Industry
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South Korea is one of the global leaders in the beauty industry, setting trends in skincare, innovation, and product design. During meetings in Seoul, the organizers of Beauty Expo introduced Korean companies to the potential of the Central Asian market, garnering significant interest from brands eager to strengthen their presence in the region.
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Thailand: Natural Cosmetics and Spa Culture
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In Bangkok, representatives of Beauty Expo held meetings with leaders in the spa industry and producers of organic cosmetics. Thai brands expressed great interest in promoting their products and holistic care philosophy through participation in the exhibition.
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Spain: European Quality and Design
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Spain is renowned for its innovations in perfumery and haircare. In Madrid and Barcelona, the Beauty Expo team met with leading manufacturers, presenting the exhibition as a platform for accessing the rapidly growing Central Asian market.
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The international tour of Beauty Expo 2025 has already attracted dozens of companies from around the globe, many of which are preparing their booths. The organizers continue to expand their network to make the 2025 event a truly global occasion.
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Beauty Expo 2025 is more than an exhibition—it’s a platform for uniting ideas, technologies, and business opportunities. We take pride in supporting the beauty industry’s growth and helping it reach new heights.