Central Asia has no major domestic cosmetics manufacturers. The market includes more than 50 million people, creating an excellent opportunity for international companies to enter a market with strong demand for beauty products.

Almaty is Kazakhstan's main financial and economic center. Its convenient geographical location and developed transport connections make it easily accessible for visitors from across Central Asia.

The exhibition is held at the modern Atakent Expo exhibition center, offering convenient access, developed infrastructure, and everything required for an effective presentation of your products and services.

Flexible participation options.

Companies from the Customs Union benefit from simplified movement of goods and equipment.

Beauty salon representatives, beauty professionals, manufacturers, distributors, and sales representatives of cosmetics stores.

Central Asia Beauty Expo 2025 welcomed more than 13,000 visitors from Kazakhstan, Tajikistan, Kyrgyzstan, Uzbekistan, Russia, Azerbaijan, and China.

We expect around 15,000 visitors in 2026!