VENUE:
ATAKENT EXPO, ALMATY, KAZAKHSTAN
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Exhibition Highlights

 

Central Asia Beauty Market

Rapid Growth

Central Asia is becoming one of the most promising regions for the development of the beauty industry.

Your Opportunity

Central Asia Beauty Expo is your opportunity to enter this rapidly developing market.

About Central Asia Beauty Expo

Central Asia Beauty Expo is a major beauty industry event that brings together exhibitors from around the world and provides unique business opportunities.

The exhibition is held across three pavilions:

Pavilion 11: skincare cosmetics, perfumery and fragrances, pharmacy cosmetics, personal care products, eco-cosmetics, raw materials, packaging, fragrances and contract manufacturing.

Pavilion 10: companies offering professional products for nail, makeup, hair, lash & brow.

Pavilion 9: cosmetology and aesthetic products, equipment for cosmetology and hair removal.

Buyer Program

300 buyers from leading retail companies across Central Asia. The exhibition is an important platform for exchanging experience, establishing new business contacts and entering new markets in the cosmetics and beauty industry.

Why Central Asia Beauty Expo?

Maximum Visibility

An effective platform for showcasing your brand and products.

Growing Market

Growing demand for beauty products and services, particularly in Kazakhstan.

Networking

A meeting place for industry leaders and potential business partners.

About Central Asia

Central Asia is a region with significant potential for growth and development. Each of these four countries offers unique opportunities across various business sectors, including the beauty industry.

Population: over 81 million people
Kazakhstan

Stable economic growth creates favorable conditions for doing business.

Uzbekistan

Ranks among the world's 30 fastest-growing economies thanks to reforms and improvements in the business environment.

Kyrgyzstan

A dynamic society actively adopting advanced technologies and developing a startup ecosystem.

Tajikistan

Attractive business conditions, particularly in agriculture and services.

Kazakhstan and Central Asia Cosmetics Market

Kazakhstan market: over USD 500 million.

Product diversity: a wide range of products, from mass-market to premium brands.

Growing access: an increasing number of beauty salons and online stores.

Imports: 86% of cosmetic products are imported.

Why Almaty?

Financial Center

Almaty is one of the key economic centers of Central Asia.

Transport Accessibility

A well-developed transport network, including an international airport with direct flights to more than 60 cities worldwide.

Convenient for Business

Easy access for exhibitors and exhibition visitors.

At Central Asia Beauty Expo, You Will Have the Opportunity To:

Close profitable deals and increase your revenue.

Explore new business partnerships with local distributors and industry professionals.

Showcase your products and strengthen your position in the market.

Exhibition Report

Top 5 Exhibitor Countries

Kazakhstan — 107 · South Korea — 101 · Russia — 55 · China — 37 · Italy — 19

11,147
visitors at the 2026 exhibition
Exhibitor Structure

Kazakhstan — 26% · International — 74% · Manufacturers — 68% · Representatives and distributors — 32%

Visitor Geography

Kazakhstan — 83% · Kyrgyzstan — 9% · Uzbekistan — 5% · Other countries — 3%

Visitor Profile

Retail companies — 4,966 · Salon industry professionals — 4,564 · Cosmetologists — 1,617

Retail Hub

Featuring supermarkets, pharmacy chains and cosmetics stores from Azerbaijan, Georgia, Russia, Belarus, Kyrgyzstan, Tajikistan, Mongolia, Turkmenistan and Kazakhstan.

Buyer Program

150 buyers from Kazakhstan, Russia, Kyrgyzstan, Tajikistan, Uzbekistan, Azerbaijan and Mongolia.

Beauty Business Forum

A business forum for beauty salon owners and executives.

Would you like to participate?

Contact us in the most convenient way. We will answer your questions and assist you with participation and booking.

Call us

+7 707 823 53 67

Message us on WhatsApp

+7 707 823 53 67

Send us an email

director@ns-expo.kz

Submit a request

Participation Request