Beauty Expo 2025: The largest exhibition of the beauty industry in Central Asia

From May 29 to 31, 2025, Almaty will once again become the center of the global beauty industry. Beauty Expo 2025 promises to surpass the success of previous years and become the most significant event for professionals, manufacturers and distributors of the cosmetics industry.

The exhibition held in 2024 became a record: 426 exhibitors from 31 countries took part, representing more than 1,500 brands. The exhibition was visited by over 12,000 people, including buyers, owners of retail chains, pharmacies, online stores and beauty salons.

In 2025, the exhibition is expanding, and it is expected that it will attract more than 500 participants from 35 countries, who will represent more than 2,000 brands.

The national pavilions of Poland, Korea, Iran, the regions of Russia and China have once again confirmed their participation and doubled the size of the stands.

The event is also planned to be attended by 15,000 professionals, including 300 key buyers from Kazakhstan, Kyrgyzstan, Uzbekistan, Tajikistan, Mongolia, Georgia and Azerbaijan.

Beauty Expo 2025 is not just an exhibition, but a meeting place for distributors, dealers, representatives of specialized online stores, supermarkets, eco—shops, pharmacy chains throughout Central Asia and leading manufacturers of the world's beauty industry and a unique platform for entering the Central Asian market.

The growing interest of the region in high-quality and innovative products makes it one of the most promising areas for business development. Participants get the opportunity to interact directly with key buyers, discuss terms of cooperation and find new partners.

Beauty Expo 2025 unites all branches of the beauty industry and will be held in three pavilions:

- Pavilion 11 will feature : care cosmetics, perfumes and fragrances, pharmacy cosmetics and dietary supplements, household chemicals and hygiene products, eco-cosmetics, raw materials, packaging, perfumes and contract production;

- Companies with professional products (nail, makeup, hair, lash&brow) will take their places in Pavilion 10;

- Cosmetology, aesthetic products and devices for cosmetology and epilation will be presented in Pavilion 9.

Beauty Expo 2025 is not just a meeting place for suppliers and buyers, but also a space for professional growth and knowledge exchange. Realizing how fast the industry is developing, the organizers of the exhibition annually offer an extensive training program that includes:

• Business conference for owners of trading companies, distributors and cosmetics stores;

• A business program for salon and clinic owners, covering current trends and development strategies;

• Master classes for salon business professionals, where the secrets of craftsmanship and the latest techniques are revealed;

• Congress on Aesthetic Medicine and Cosmetology, which has become a key event for specialists in this field.

These events open up new horizons for career growth, help to develop skills and keep abreast of the latest trends in the world of beauty and aesthetic medicine.

Beauty Expo 2025 is an opportunity to strengthen our positions, expand business contacts and showcase our products at the largest beauty industry site in Central Asia.

May 29-31 , 2025

Almaty, Kazakhstan